GLENDALE, CALIF. — Fera Pets, a veterinarian-formulated pet supplement brand, announced the launch of its new Dental Support supplement. As the brand’s first dental product, the powdered supplement is formulated to support pets’ oral hygiene and health.
In order to provide a solution for pet parents that are unable to brush their pets’ teeth as often as they’d like, Dental Support is designed to be sprinkled over food once a day. Formulated for both dogs and cats of all ages, the supplement contains botanicals, oral health enzymes and a clinically studied postbiotic to promote fresh breath, maintain clean teeth, support a healthy inflammatory response and nurture a balanced oral microbiome.

Fera Pets' Dental Support supplement
| Source: Fera Pets“Pet dental care shouldn’t feel like a battle. Ideally, we should be brushing our pets’ teeth daily, but we know that’s not always realistic,” said Michelle Dulake, DVM, co-founder and chief executive officer of Fera Pets. “That’s why we created Dental Support as a simple, stress-free solution. This powdered formula works from the inside out, leveraging a clinically studied postbiotic to naturally balance the oral microbiome, supporting healthier gums and teeth. Dental Support will keep your pet’s pearly whites shining, even on the busiest days. It’s part of our continued mission to cover every corner of your pet’s health with clean, effective and convenient solutions.”
According to Dulake, the oral microbiome plays a crucial role in overall wellness by supporting digestion, immune function, energy production and more.
“By nurturing this balance with clinically studied postbiotics, enzymes and botanicals, our Dental Support powder provides a holistic approach to pet health from the inside out,” Dulake explained in an exclusive interview with Pet Food Processing. “Best of all, it delivers comprehensive dental care in an easy-to-use format — no brushing or chewing required.”
Instead of scraping plaque away like a dental chew or toothbrush would, Fera Pets’ Dental Support supplement is designed to work at the microbial level.
“Ingredients like Oravestin™, Bactase Pet™ and a clinically studied postbiotic support beneficial bacteria in the mouth, which helps maintain clean teeth and fresh breath while also promoting healthy gums,” Dulake said. “By addressing oral health at its root, it offers long-term benefits beyond just surface cleaning.”
Oravestin™ is a blend of two plant extracts clinically proven to help control oral inflammation and bacterial growth. Bactase Pet™ supports the growth of beneficial bacteria crucial for gum health, while discouraging the presence of microorganisms linked to gum diseases. By including a postbiotic, the product is also able to help maintain good and bad bacteria levels, which supports gum health, freshens breath, and helps maintain cleaner teeth without chemicals or artificial additives, according to Dulake.
All Fera Pets supplements are manufactured in FDA-registered, cGMP-compliant facilities and go through rigorous third-party testing to ensure specifications for safety and potency are met, according to Dulake.
Dulake also stated that there is a possibility of Fera Pets expanding upon the Dental Support supplement with other related products in the future.
“It’s definitely a possibility for 2026 and beyond,” she said. “The oral health category has expanded to so much more than just dental chews in recent years, and we’re excited to be on the front line of that innovation.”
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