MARKHAM, ONTARIO — Canadian pet specialty retailer Pet Valu launched Performatrin Culinary, a line of minimally processed and frozen dog foods and snacks, on May 30. The new line joins Pet Valu’s Performatrin family of brands, available exclusively through the retailer.

Performatrin Culinary offers high-quality, easy-to-serve minimally processed and frozen nutrition for dogs. The line’s launch includes eight raw and seven gently cooked dog foods available in flavors inspired by human foods, like Beef Risotto and Pork Feast. 

“Culinary pet food, including frozen raw, frozen gently cooked and freeze-dried raw formats, is one of our fastest growing categories, with an increasing number of devoted pet lovers seeking out less processed foods for their pets,” said Matthew Shanks, vice president of proprietary brands at Pet Valu. “Made using unique recipes that were developed exclusively for Pet Valu by our in-house nutritionist, Performatrin Culinary taps into this need with meals and snacks that are delicious, convenient, and compellingly priced to help dogs thrive.”

Performatrin Culinary Gently Cooked meals and snacks are produced in a Canadian facility, which also produces human foods. The gently cooked products contain fresh, human-grade ingredients, as well as additional vitamins and minerals, and are slowly cooked at low temperatures and flash frozen to help preserve nutrients and flavors. These recipes are specifically formulated to support digestive, immune and skin and coat health, as well as strong teeth and bones. The meals can be served as a complete-and-balanced offering or as a topper. They are available in Beef Risotto, Turkey Dinner, Chicken Stew and Pork Feast flavors and an additional Tummy Calmer recipe. 

The Gently Cooked line also includes high-protein boneless chicken wing and meatballs dog snacks, which are perfect for rewarding, according to Pet Valu. 

Performatrin Culinary Frozen Raw meals aim to serve as an alternative for pet parents looking for less processed pet foods. These meals are produced in small batches and formulated with about 90% meat, triple-ground bones and organs, and about 10% fruit, vegetables, vitamins and minerals. The raw meals are available in Beef Dinner, Chicken Dinner, Lamb Dinner and Turkey Dinner varieties, as well as Butcher’s Select variety packs. 

All the Performatrin Culinary products are free from gluten, wheat, corn, soy and artificial preservatives, colors and flavors. The Gently Cooked meals and snacks are packaged in zip-sealed pouches and the Frozen Raw meals feature pre-portioned patties to provide consumers with additional feeding convenience. 

“The introduction of Performatrin Culinary is grounded in Pet Valu’s unwavering passion to provide the best quality foods for devoted pet lovers so their pets thrive,” Shanks said. “In addition to offering convenient, healthy meals and snacks for dogs, our Performatrin Culinary offering provides customized solutions, such as our Gently Cooked Tummy Calmer recipe, a complete-and-balanced meal for pet parents who have dogs with sensitive stomachs.”

Read more about new pet food and treat products.