NEW YORK — Human-grade dog food brand PetPlate has partnered with Phillips Pet Food & Supplies, expanding its national retail distribution strategy. Phillips Pet Food & Supplies will ship PetPlate’s products to retail partners throughout the United States.
PetPlate specializes in 100% human-grade dog foods formulated with high-quality ingredients and gently cooked to maintain nutritive value. To date, the brand has delivered millions of veterinarian-formulated complete-and-balanced diets, treats and supplements to dogs all across the United States.
In 2021, the brand launched into independent pet stores through partnerships with Pet Supplies Plus and Independent Pet Partners. Since then, the brand has significantly grown its retail footprint, as well as its omnichannel strategy. According to PetPlate, its retail presence has grown at a nearly triple-digit rate.
As a well-known distributor of pet food and supplies, Phillips Pet Food & Supplies services the independent pet retail channel, boasting a number of distribution centers throughout the country. According to PetPlate, this makes Phillips Pet Food & Supplies an ideal partner.
“We are thrilled to partner with Phillips Pet Food to bring our human-grade entrees to even more independent pet retailers across the country,” said Joshua Patterson, national sales director at PetPlate. “Our retail team is focused on helping independent retailers gain new loyal customers, grow their basket, and be the gently cooked category leader in the towns they serve; partnering with Phillips is a huge step towards achieving that goal, nationwide.”
Alongside its partnership with Phillips Pet Food & Supplies, PetPlate is also working with the American Distribution and Manufacturing Corporation (ADMC) to help service its growing retail network in the central area of the United States. The brand’s collaboration with ADMC has opened retail doors for PetPlate from Minnesota to Texas. Phillips Pet Food & Supplies will extend this reach.
PetPlate’s products are currently being delivered to retail customers of Phillips Pet Food & Supplies in the east coast, with expansions into other retailers and warehouses coming in June.
Read more about pet retail trends.