GUANGZHOU, CHINA — Zoomark, a pet food and pet care tradeshow, will launch Zoomark China, a new event in Guangzhou, designed to bring together pet retailers, distributors, importers and exporters, online platforms and others in the industry. The event will be held at the Poly World Trade Expo Center (PWTC Expo) from Nov. 23 to 24.

The new event marks Zoomark’s entrance into the Chinese pet market, which has experienced a boom in pet ownership. According to the China Pet Industry White Paper, there were 116 million Chinese households with pets in 2022, an increase of 10.4% from 2021. This increase in pet ownership is anticipated to continue in the coming years.

“The success of Zoomark and its ability to generate opportunities for the pet industry has pushed BolognaFiere to look at the extra-European market with the opening of new projects and make Zoomark a global pet business platform,” said Antonio Bruzzone, general manager of BolognaFiere, organizer of Zoomark. “Thanks to the presence in Shanghai of BolognaFiere Group and thanks to the long partnership with Informa Markets, Zoomark will create a bridge for professional pet business between Europe and China.”

Zoomark China will span an area of more than 15,000 square meters (161,458 square feet), featuring a range of pet food, accessories, health and hygiene, veterinary, aquatic and exotic products. The event will also offer attendees business matching opportunities, a Pet Vision area highlighting the most innovative products, and a Trend Forum educating people on new and emerging trends in the pet industry.

“We are thrilled to bring Zoomark to China, a market with huge potential for the pet industry,” said Athena Gong, vice president of Informa Markets Asia and managing director of Informa Markets China. “By leveraging the expertise of BolognaFiere, Informa Markets in China and Tianyi Exhibitions, three strong event organizers with local know-how and expertise, we are well-positioned to support the successful launch of Zoomark in China. Our goal is to create a business platform that introduces more international brands and high-quality domestic products to peers in the pet industry, in order to meet the needs of pet owners throughout China.”

Zoomark China is expected to attract more than 300 exhibitors and 15,000 attendees from China and around the world.

Read more about pet food and treat industry events.