LOS ANGELES — To celebrate Pet Month in May, Jinx launched a new limited-edition “The Dog Dream Box” collaboration with celebrity Chris Evans, brand ambassador at Jinx, and his dog Dodger. The box curates all of Dodger’s favorite Jinx products and includes food, treats and toys.
Jinx originally announced its partnership with Evans in July 2022, detailing that Evans would play an active role in creative direction.
“We are thrilled to be launching this collection with Chris and Dodger, longtime friends of the brand and now creative partners of Jinx,” said Kyle Banahan, president at Jinx. “What is so fantastic about our partnership with Chris is his genuine love for the brand — he was introduced to us initially as a customer and deeply believes in what we are doing. We, in turn, were inspired by the authentic bond that Chris and Dodger share that reminded us of the way we feel about our own dogs. ‘The Dog Dream Box’ is the ultimate starter kit to make sure your dog is living their happiest, healthiest life.”
“The Dog Dream Box” includes a bag of kibble made with organic chicken, slow-smoked Chicken Tender treats, and dog toys, which were designed by Evans and Dodger.
“I am excited for other dogs around the country to try some of Dodger’s favorite bites and fall in love with Jinx like we did, as a healthy diet is crucial to their overall wellbeing,” Evans said.
The limited-edition collection box will be available exclusively at select Walmart locations and via Walmart.com beginning May 1.
Read more about new pet food and treat products.