FRANKLIN, TENN. — Mars Petcare’s SHEBA brand launched its first kitten nutrition products: PERFECT PORTIONS™ Wet Kitten Food. The wet kitten food rounds out SHEBA’s nutritional offerings, providing wet diets to cats of all ages.

“We know the power that cats hold over their people,” said Jean-Paul Jansen, vice president of marketing, Mars Petcare. “The SHEBA brand puts cats at the heart of everything we do. With the expansion into this new kitten product line, we're continuing to create premium offerings to build a lifelong bond between cats and their owners from the start.”

SHEBA's new wet kitten foodSource: The SHEBA brand

Formulated with high-quality proteins, the diets provide complete-and-balanced nutrition, supporting a healthy immune system, strong bones, muscle and brain development. The kitten food also contains DHA, vitamins, minerals and essential nutrients. The diets are available in two flavors, Savory Chicken and Delicate Salmon, in 2.64-oz trays both in-stores and online nationwide via Amazon, Chewy, Walmart, PetSmart and others.

Alongside the new product launch, SHEBA has also launched a new integrated marketing campaign, highlighting the idea that cat parents, even those allergic to felines, would do anything for their furry companions.

Read more about new pet food and treat products.