GREEN BAY, WIS. — Carnivore Meat Company’s flagship brand Vital Essentials showcased a new look for its dog and cat food products during Global Pet Expo from March 22 to 24 in Orlando, Fla. The rebrand seeks to highlight the brand’s dedication to product quality and express the care that is involved in formulating its products.
Since 2009, Vital Essentials has served as one of the pioneers in the raw, freeze-dried and frozen pet food categories, according to the brand. It offers an array of complete-and-balanced diets, treats and supplements for both dogs and cats that are “purely raw” to help support pet health and wellness.
“Vital Essentials boldly entered this market as a trailblazer in the raw pet food category nearly 15 years ago, and this rebrand highlights our continued commitment to enriching the lives of pets and their families worldwide through our cross-category portfolio of brands,” said Lanny Viegut, chief executive officer of Vital Essentials.
The rebrand includes new premium, kraft paper-based packaging to help evoke the experience of visiting a butcher shop for a consumer. The brand intends to maintain the quality of its formulas through the rebrand, which includes the usage of high-quality proteins.
“Ever since we entered the marketplace 15 years ago, we have not wavered on our mission to deliver the finest quality butcher cut protein on the market, and we're especially excited to debut our new branding at the Global Pet Expo, where attendees can see firsthand how we're continually delivering innovation to our customers and retailers nationwide,” Viegut said.
Vital Essentials is exhibiting at booth #253 at Global Pet Expo.
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