HAIKOU, CHINA — JX Luxventure Limited announced it has entered a Memorandum of Understanding (MOU) with China Southern Air Cross-Border E-commerce Co., Ltd, also known as China Southern Airline, to sell imported pet food products.
JX Luxventure will leverage China Southern Airline’s distribution network.
"We are pleased to enter into this MOU with China Southern Airline to leverage their distribution channels for selling imported pet foods,” said Sun “Ice” Lei, chief executive officer of JX Luxventure. “This partnership will enable us to expand our customer base and provide more high-quality products to pet owners in China.
“It's worth noting that this is the second major cooperation between JX Luxventure Limited and China Southern Airline in less than a week, which demonstrates our commitment to exploring new business opportunities and strengthening our strategic partnerships in China's growing market,” Lei added.
This distribution deal follows a previous expansion from JX Luxventure. In November 2022, the company partnered with Hainan Hang Seng Zhongli Commercial Holding Co., expanding the distribution of its pet food products throughout China.
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