ORVILLE, OHIO — The J.M. Smucker Co.’s Rachael Ray® Nutrish® brand recently launched a new campaign, reinforcing the value of giving back and supporting all animals. The “Feed Yours. Help More.” campaign was created by Publicis Groupe’s PSOne, a bespoke agency for The J.M. Smucker Co.
According to data from the ASPCA and shared by The J.M. Smucker Co., animal shelters receive about 6.3 million pets, annually. The new campaign strives to increase awareness of these pets in need.
“Nutrish has always been focused on improving the quality of life for animals and we know our consumers share in our passion for supporting animals everywhere — in fact, by feeding their animals Nutrish, pet parents have helped us donate over $7 million a year to animals in need through the Rachael Ray Foundation,” said Ryan Thomas, vice president of pet marketing, The J.M. Smucker Co. “We are excited to build on our proud history of support through the new ‘Feed Yours. Help More.’ campaign. The simple concept is that even though you can't adopt every animal, by buying Nutrish, you can help more animals live full, joyful lives.”
The campaign features work from Hoyte Van Hoytema, an award-winning cinematographer, and Director Adam Hashemi, and includes audio, commerce, social, streaming and TV ads.
“To live by our ethos, it was important to feature rescue dogs to bring our story to life,” said Alan Wilson, senior vice president and group creative director, Publicis Worldwide. “Our video spotlights a cast of over thirty rescue dogs, including a few with special needs, highlighting the beauty and diversity of all dogs in need.”
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