BROOKLYN NY. — On Oct. 11, Peterra Kitchen, a “plant-forward” pet food startup, launched new baking mixes for dogs and cats. The plant-based mixes can be used to create dog treats or cat food mix-ins.

Formulated with organic, AAFCO-approved, whole food ingredients, the vegan baking mixes do not contain any artificial ingredients, GMOs, fillers nor preservatives. The mixes contain “health-protective” herbs and spices formulated with fiber, prebiotics and antioxidants to support gut health in pets. With the addition of water, the mixes can be shaped and baked, creating a highly palatable treat for dogs and cats.

Founded in 2021 by registered dietitian nutritionists, Keri Gans and Jackie Newgent, Peterra Kitchen strives to offer environmentally friendly pet food products that help advance the bond between pets and humans, while also promoting overall health.

“I wanted a health-promoting meal mix-in for my kitty, Baby Duke, since his vet suggested he was slightly overweight and showed signs of inflammation,” Newgent said. “I couldn’t find an ideal product on the market, so I created my own product featuring fiber and potential anti-inflammatory benefits.”

The baking mixes are offered in two varieties, specifically formulated for dogs and cats. The dog baking mix makes thumbprint cookies, which can be filled with peanut butter and broken up for smaller dog breeds. The baking mix for cats creates botanical bark, which can be served as a food mix-in.

“When my dog Cooper came into my life, I welcomed him with Jackie’s amazing homemade cookie,” Gans said. “He went wild for them. I knew immediately that these cookies needed to be shared with all dogs.”

Peterra Kitchen’s mixes are packaged in compostable pouches, providing additional environmental benefits.

The new Thumbprint Cookies Baking Mix for Dogs is available in a 6-oz pouch, which makes 30 cookies, for $19.95, and the Botanical Bark Baking Mix for Cats is available in a 4-oz pouch, which makes 72 pieces of bark, for $17.95.

Read more about new pet food and treat products.