BELATON, MINN. — The trū® Shrimp Companies Inc. announced Sept. 27 that it has received accreditation from the Pet Sustainability Coalition (PSC) for its sustainability efforts.
“In order to achieve the Pet Sustainability Accreditation, The trū Shrimp Companies completed a thorough assessment of its business operations and passed a rigorous third-party verification process,” said Ashley Lane, accreditation manager for PSC. “Companies accredited through the program demonstrate year-over-year improvement and are committed to business practices that are better for pets, people and the planet.”
The trū® Shrimp Companies recently launched trū Protein, a sustainable ingredient made from shrimp. The ingredient is formulated with shrimp, providing high protein and low fat and can be used in a variety of pet food and treat formulas. Through trū Protein, the company is able to utilize every part of the shrimp, preventing unnecessary waste and furthering The trū® Shrimp Companies’ sustainability initiatives.
“Our company looks forward to becoming a sustainability leader within the pet food industry,” said Michael Ziebell, president and chief executive officer of The trū® Shrimp Companies. “This is a wonderful first step in our journey to elevate our corporate social responsibility. We couldn't be more proud that our work, which has always been focused on operating in the most sustainable way, now joins the ranks of others with similar goals. We are thankful to PSC for their leadership and this recognition.”
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