MOUNT PLEASANT, TEXAS — VICTOR has launched two new tender dog treats — Hi-Pro Bites and Hi-Pro Strips. The treats expand upon the company’s line of Classic Treats to include tender beef options.

Both new treats are formulated with high levels of protein, featuring real beef as the first ingredient. Hi-Pro Bites are designed as a training treat with few calories in small bite-sized pieces. Hi-Pro Strips are ideal for regular treating for active dogs.

The treats are formulated without artificial colors and flavors and are free from corn, soy and wheat. The treats contain VICTOR’s VPRO® Blend, which helps support metabolic, immune and digestive health, as well as healthy skin and coat.

“Our new treats are a natural extension of our portfolio as they are high protein, real beef treats and are a great complement to the super premium nutrition dogs currently enjoy from their VICTOR food,” said Greg Cyr, chief executive officer and president of Mid America Pet Food, manufacturer of VICTOR. “The nutrition in these treats make you feel good about treating the dog who is always by your side.”

VICTOR’s Hi-Pro Bites and Hi-Pro Strips are available in 14-oz pouches via the brand's retail partners, including its online retailer partners.

Read more about new pet food and treat products.