TUMWATER, WASH. — We are NDependent launched its new line of freeze-dried raw dog and cat treats May 17. The Plus+ Freeze-Dried line includes four SKUs of freeze-dried necks and green tripe for dogs and cats.

The Plus+ line consists of two varieties: Necks+, made with ground turkey or chicken necks; and Tripe+, made with bison of beef tripe. The cube-shaped treats are also formulated with yogurt, cheddar cheese and sea kelp.

According to We are NDependent, the new treats fit under the company’s Everyday Uncommon tagline by using rather uncommon pet food ingredients. The Plus+ freeze-dried treat line is available in 4-oz packages for dogs at $19.99 and 1.5-oz packages for cats for $10.49 via the company’s website.

Founded by Jeff Sandy, Rob Mellem and Rusty Hawes after attending 2021 SuperZoo, We are NDependent exclusively serves the independent pet retail channel. According to We are NDependent, it noticed a lack of commitment to the independent channel and believes in helping the channel grow.

“It was time for us to create a company that wasn’t just paying lip-service to the independent pet channel,” Hawes said. “The purpose of our business is to support and grow in and with the independent [pet retailers]. Having products that can only be found in the channel creates customer loyalty to the channel – that is our goal.”

Read more about pet treat products.