EAST LONGVIEW MEADOW, MASS. — A leading, worldwide animal health company, W.F. Young, announced the expansion of its partnership with Pet Food Experts. The wholesale distributor will provide W.F. Young with nationwide distribution of its brands, including The Missing Link ®, Pet Kelp® and Silver Honey®.
“A top strategic priority for W.F. Young is the growth and development of our pet care portfolio,” said Andy Leebrick, chief revenue officer, W.F. Young. “Innovation of meaningful and relevant health and wellness products and the penetration into greater distribution of independent pet dealers is our simple formula to deliver on this priority. Our successful relationship with Pet Food Experts and following their national expansion footprint is priority for us. We are thrilled to partner with Pet Food Experts in this endeavor and are committed to the resource requirement to hit homeruns as they open each of their new market areas. We feel very fortunate to be a valued brand in the Pet Food Experts organization.”
To promote the expansion, Pet Food Experts will send welcome kits to retailers within the new distribution areas. These kits contain W.F. Young’s Smartmouth™ Dental Chews, The Missing Link® Original Powder supplements and The Missing Link® Collagen Care™ soft chews, a new supplement line.
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