DENVER — Pet Releaf announced Nov. 16 it has partnered with Alphagreen to expand online distribution of its CBD pet products to Europe.
Alphagreen’s health and wellness e-commerce platform, which offers more than 250 brand and almost 2,000 products to European consumers, will now include all Pet Releaf products.
"Since we began, it has been our sole mission to truly change what healthy means for pets,” said Chelsea Gennings, executive vice president and co-founder of Pet Releaf. “Through this partnership, we will be able to deliver on this mission to more animals worldwide. Alphagreen is a strategic and innovative partner that was carefully selected to help us navigate the European market as we continue to grow our market share and deliver the highest quality products in the pet CBD space."
Pet Releaf’s CBD pet products are formulated with hemp oil extracted from US-grown hemp sourced from herbicide- and pesticide-free family farms.
"Pets are at the heart of the home and an extension of the family, which is why animal health and wellness is so important to ensure the very best care,” said Alexej Pikovsky, chief executive officer at Alphagreen. “As a result, we are thrilled to be able to provide our e-commerce shoppers in Europe exclusive access to this award-winning CBD brand – Pet Releaf. It provides the next generation of animal health, which is why it is the clear market leader as a brand in North America. Hence we feel honored with our Pet Releaf partnership, which I am confident will be a massive success across the European market.”
According to Grandview Research, the CBD pet products market was worth $125 million in 2020, and growth is expected to continue at a CAGR of 58.9% by 2028. While not yet officially approved by the US Food and Drug Administration, pet owners are embracing these products in both the North American and European markets.
"Pet Releaf is committed to developing hemp-based formulations that are safe for their intended use and ensuring that research is being conducted ethically and responsibly," added Christopher Brooks, DVM, vice president of Pet Releaf Professional Sales. "As the industry leader in the pet CBD space, we feel it is imperative that all CBD product development is backed by science. We are committed to developing products that meet and exceed all animal health and safety standards, which is why we are an accredited National Animal Supplement Council (NASC) manufacturer of CBD products. Pet Releaf is also proud to be an advocate for truth, transparency and education. Pet parents seeing any unproven claims that products can treat, cure or prevent a disease should view those as a red flag."
Pikovsky added, “Our Pet Releaf exclusive partnership is the first of many prominent overseas brands that we will be bringing into Europe. Hence, another overarching goal for the Alphagreen e-tailer platform achieved, with many more logistic solutions and new brands set to appear across our shopping channels globally.”
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