MINNEAPOLIS — Kradle Calming & Comfort for Dogs, a CBD-infused pet product brand targeting stress and anxiety relief, recently announced a partnership with Prosper Brands, LLC. Prosper Brands will support Kradle by helping expand into new product categories, establish retail distribution partnerships and achieve accelerated revenue growth.
Ellen DeGeneres serves as a principal for Prosper Brands.
"We're excited to partner with Prosper Brands LLC. and Ellen DeGeneres to bring our innovative calming portfolio to pet parents everywhere,” said Matt Scarlett, co-founder of Kradle. “Our goal since launching Kradle last June has been to help pet parents with natural and highly effective calming products their dogs will love.”
Kradle offers chews, meal toppers, melts, baked Bliss Bars and Chillers durable hard chews. All products are formulated with the company’s proprietary BotaniTek™ ingredient, which includes broad-spectrum CBD and other calming ingredients. The company’s products are designed for easy administration and portability for picky pets and owners on the go.
"I love my dogs like they're my children. Maybe more. Because they don't write on the walls,” Degeneres said. “That's why I'm excited to join Kradle as an advisor and investor. Kradle's mission is to bring pet parents and their pets closer together. And I want to help with that mission."
Kradle currently sells its products online and in select retail stores across the United States.
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