AUCKLAND, NEW ZEALAND — Omega Plus is coming to the United States with plans to debut its all-natural, salmon-powered pet treat portfolio at SuperZoo in August.

The US portfolio includes King Salmon Tails and Fins as dog treats, salmon bites for dogs and cats, and King Salmon Oil for dogs and cats. The company also produces complete-and-balanced kibble formulated with salmon ingredients for dogs and cats but will focus its “stateside debut” on its treat line.

The five treat options are sourced and manufactured in New Zealand and include a single ingredient: King salmon. Salmon is a source of Omega 3 fatty acids to support brain, skin and coat, mobility and immune system health. The treats are free from additives, preservatives, grains and gluten.

Omega Plus is a brand of New Zealand King Salmon, a global King salmon processor and supplier. According to the company’s website, it offers whole fish salmon, fillets, raw portions, cold-smoked salmon, wood-roasted salmon, ready-to-cook salmon with sauce sachets, salmon and potato cakes, salmon caviar and salmon oil, aside from kibble and pet treats under the Omega Plus brand.

“At Omega Plus, we are serious about creating nutritious products that will help pets grow and thrive,” said Simon Thomas, divisional manager at Omega Innovations. “Our treats feature King salmon that is fit for human consumption, so pet parents can rest assured that their pets are getting the very best, each and every time. The way we see it is that pets are the heart and soul of the family. So why wouldn’t we feed them as well as we feed ourselves?”

The brand is Ocean Wise® Recommended, meaning it has a seal of approval from the Ocean Wise sustainable seafood program.

Omega Plus will be exhibiting at booth #5658 at Super Zoo, scheduled from Aug. 17 to 19 at the Mandalay Bay Convention Center in Las Vegas.  

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