DONGEN, THE NETHERLANDS — Protix announced June 21 the appointment of Paul van der Raad as its new global commercial director of pet food, effective Aug. 1. Van der Raad will lead the company’s efforts in understanding pet owner needs and meeting a growing demand for insect ingredients for pet nutrition products.
Van der Raad has worked in the pet industry since 1997, most recently serving as chief executive officer of Henne Pet Food, a Danish manufacturer. Earlier in his career, he spent 20 years at another Danish pet food manufacturing company, Vital Petfood Group, where he gained experience with private label and branded international product manufacturing, trading and retailing.
"The pet food industry is where our interconnection with nature is clearly visible,” said Kees Aarts, founder and chief executive officer at Protix. “We should take care of our planet like we take care of our beloved pets. A dedicated pet food leader aligns with our commitment to be the leading producer and most reliable supplier to customers in the pet food industry.”
In his new role, van der Raad will spearhead the insect processor’s commercial and sales strategies for the pet nutrition category.
“I am proud to join the global leader in insect production and look forward to support in strengthening Protix’ international top position in the fast-growing market for insect-based ingredients,” van der Raad said.
Read more about personnel changes throughout the industry.