MCLEAN, VA. — Hilton, a global hospitality company operating more than 6,400 properties in 119 countries and territories around the world, is taking pet food humanization to the next level. The hotel chain has launched a new culinary menu for dogs, as pet owners become increasingly attached to their animals.
According to research conducted by Hilton among British dog owners, 26% said they would not travel unless their dog could accompany them, and 27% said they would look for dog-friendly hotels.
The company’s new dog menu, Bone Appétit, will be available at 32 Hilton locations in the United Kingdom and Ireland starting May 17.
The menu was curated in partnership with veterinary nutritionists and includes four “mouth-watering” courses: Beef Doguignon, a slow-cooked beef brisket with mashed potatoes, carrots, green beans, sweetcorn and gluten-free gravy; Mutt Roast, a gluten-free tomato pasta topped with cheddar cheese; Earl Greyhound, a beverage blend of lavender, rose petals, lime flower and orange flowers to promote calmness in dogs; and Tailwagger Creek, a non-alcoholic dog wine made from elderflower, nettle, ginseng, lime flower and black carrot.
“We are thrilled to launch our bespoke dog menu, Bone Appétit, across over 30 properties as a way to help pet owners give their furry family members a special reward post-pandemic,” said Julie Baker, vice president of Hilton United Kingdom and Ireland. “I cannot wait to treat Muttley [her 7-year-old Border Terrier] to a hard-earned Mutt Roast and a little weekend away at our local Hilton!”
As pet owners continue to seek out more pet-friendly recreational and travel options, Hilton has branded 74 of its global hotels as dog-friendly getaways. These locations include dog beds and water bowls, Bone Appétit room service at the select 32 locations, and other canine amenities.
Hilton’s research survey was conducted by One Poll in April 2021. It included responses from 2,000 dog owners living in the United Kingdom.
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