SEATTLE, WASH. — Boss Nation Brand officially released its latest cat food products on April 12. The new products, Raw Frozen Entrées for Cats, represent the brand’s first complete-and-balanced cat food offerings.
Boss Cat® Brand’s new raw cat foods are available in chicken and turkey formulas and, like all other Boss Nation Brand products, are infused with probiotics. These diets contain approximately 500 million probiotics per 8 oz of food, according to the company.
“These entrées in particular were a labor of love for us with over eight months of research and development by our team,” said Vasili Nassar, founder and chief executive officer of Boss Nation Brand. “Every cat that I have sampled this formula on has loved every bite and that is something I am truly proud of.”
The cat food products are sold in 8- and 16-oz deli cups, and will be available at retail stores across North America and in select international markets.
“Seeing the packaging come together with these classic deli cups was a fun process to watch take shape,” added Shea Russo, marketing manager for Boss Nation. “These entrées are eye catching on the shelf which is what we always strive for.”
The company is reporting “explosive” sales growth in the United States and Canada, which is expected to continue with the launch of its new frozen raw cat foods and kibble dog diets, introduced in March 2021.
Read more about new pet food and treat products.