NEW YORK — Nestlé Purina and Ree Drummond, commonly known as The Pioneer Woman®, announced April 6 three jerky-style additions to their line of adult dog treats.
The treats were launched on National Pet Day and are available in three formulas: Ranch-Raised Beef, Farm-Raised Chicken or Ranch-Raised Lamb. They include only natural ingredients and are free from artificial flavors or preservatives. Real meat is the first ingredient in each recipe.
"On the ranch, our pups are truly part of the family and I couldn't imagine life without them," Drummond said. "I want my dogs to experience treats inspired by the great homestyle recipes that the rest of my family enjoys, and I couldn't be more excited to share the new Pioneer Woman Jerky Cuts as another delicious treat option for pet parents nationwide. They have passed the Drummond Dog taste test, and I know your dogs will love them too!"
Purina and Ree Drummond first launched the dog treat line in April 2019, including four grain-free meaty treats, three crunchy biscuit treats and two bacon-wrapped drumstick chews. Like the original line, these new jerky treats are inspired by Drummond’s famous home-style cooking.
"Purina is excited to continue its partnership with The Pioneer Woman on our line of dog treats made with simple, high-quality ingredients that deliver a hearty, wholesome taste dogs love," said Erin Roesler, brand manager for Purina Treats. "At Purina, we strive to provide best-in-class pet nutrition and treats, and no matter which flavor you choose, your dog will get a treat he'll love made with ingredients you can trust."
The treats are currently available for purchase online through Meijer and Target, expanding with other US retailers later on.
"We are thrilled for The Pioneer Woman Dog Treats product portfolio with Purina to be expanding," added Jeff Cohen, chief executive officer and co-founder at Earthbound, which represents The Pioneer Woman brand. "As pet parents continue to seek out nutritious and wholesome options for their dogs, the new line of Jerky Cuts from Ree marks her continued leadership for trusted, high-quality treats."Read more about new pet food and treat products.