GREEN BAY, WIS. — Carnivore Meat Company, the maker of Vital Essentials and Nature’s Advantage pet food and treat brands, is bolstering its sustainability efforts with an Earth Day social media campaign targeting consumers of its latest Nature’s Advantage line, first launched in July 2020.
In November 2020, the manufacturer announced several sustainability initiatives for 2020, including reducing its shipping materials by 30%, sourcing cardboard that includes up to 50% recycled materials, and reducing carbon dioxide emissions by 16.9 metric tons per year.
“We are excited to be launching our first social media campaign that spreads awareness for sustainability in a time when it’s so important,” said Melissa Olson, vice president of sales and marketing for Carnivore Meat Company. “We are always working to make incremental changes across our company so we can be better stewards of our resources and reduce our overall impact on the environment.”
The campaign will run on Instagram from April 19 to 30, encouraging consumers to take the Nature’s Advantage Sustainability Pledge and reduce their carbon footprint. Pledgees will be entered in a giveaway featuring Nature’s Advantage products and “sustainable swag” valued at $100. Winners of the giveaway will be announced on May 3.
The company added six dog treats and four complete-and-balanced dog foods to its Nature’s Advantage line in December 2020, and plans to expand the line further this year to include freeze-dried cat food and treat products as well.
Read more about sustainability in the pet food and treat industry.