NORWALK, CONN. — Freely Pet, LLC, a brand of limited-ingredient pet nutrition products founded earlier this year, announced an exclusive partnership with Best Friends Pet Hotels to be its new in-house food beginning Oct. 1.

This means dogs and cats staying at Best Friends Pet Hotels facilities will be exclusively fed Freely’s limited-ingredient pet foods, including its Whole Grain Lamb and Whole Grain Turkey Puppy kibbles for dogs, and its Grain-Free Rabbit kibble diets for cats. Select wet pet foods will also be available.

“We are proud to partner with Freely, a brand that shares our commitment to being a trusted resource for today’s pet parents as well an excellent complement to our quality facilities and luxury pet suites,” said Darryl Sampson, vice president of operations for Best Friends Pet Hotels. "Freely’s unique natural, limited ingredient foods and personalized, free nutrition services is one more way we’re demonstrating our dedication to providing exceptional care for our happy canine and feline guests, and peace of mind for pet parents.”

The facilities will also sell Freely’s functional broths for dogs and cats in its lobby and through curbside pickup, which include its Tranquility Blend, Gut Health Blend, and Skin & Coat Blend for dogs, and its Tranquility Blend for cats. Best Friend Pet Hotels is offering free samples of Freely’s pet diets at its locations while supplies last.

“High quality food and thoughtfully balanced nutrition are important to the overall health of every pet,” said Freely Veterinarian, Dr. Sara Gilbert. “Freely provides peace of mind for pet parents not only by delivering complete and balanced nutrition in every bowl but as a great resource to coach and advise them and the staff at Best Friends. When a pet’s home-away-from-home care is equally committed to rigorous play and purposely chosen foods, it shows their dedication to the families they serve.” 

Through the partnership, Best Friends Pet Hotels customers will also receive a discount on online purchases from

Best Friend Pet Hotels is an employee-owned pet care facility offering boarding, day care, grooming and training services for dogs and cats. It operates 31 “pet hotels” across the United States.

Read more about pet food and treat industry events.