RIVERSIDE, CALIF. — Canine Caviar announced June 17 it has discontinued distributing its products through Chewy.com. The pet food and treat brand opted to remove its products from the e-commerce platform in favor of smaller, independent pet retailers.

The family-owned company said it believes its products “are best sold by pet retailers who have an intimate knowledge of our products and can offer pet owners education on what’s right for their specific dog.”

Canine Caviar also said it hopes to bolster sales for independent pet retailers, as many continue to struggle with adverse repercussions of COVID-19.

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