Blue Buffalo announced May 5 the release of its latest cat treat products, BLUE Bursts. They are all-natural pillow-style treats with a crunchy exterior and a creamy filling.

Like Blue Buffalo’s other pet products, Bursts are formulated without poultry by-product meals, corn, wheat, soy or artificial ingredients. The treats are available in three flavors: chicken, seafood, and chicken liver with beef.

General Mills, the owner of Blue Buffalo, teased the new cat treats during the 2020 Consumer Analyst Group of New York (CAGNY) Conference in February, along with a handful of other new pet food and treat products launching this year.

Find more details about this new product on the Blue Buffalo website.

Read more about new pet food and treat products.