GHENT, Belgium — Global pet food producer, United Petfood, announced Jan. 9 it has purchased Effeffe Petfood, an Italian private label manufacturer. Effeffe operates in Pieve Porto Morone, Italy.
United Petfood opted to acquire the company in order to “further strengthen its position in the international market,” according to the company. United Petfood will take over management of Effeffe’s production in Italy and leverage its added technology and geographic capabilities to drive growth.
Effeffe employs 85 people at its facility in Pieve Porto Morone. The pet food producer has more than 30 years of market and manufacturing experience and, according to its website, produces a range of standard to super premium pet foods for brands in 17 countries.
United Petfoods operates 10 facilities across Belgium, France, Poland, The Netherlands, Spain and Romania. Half of the facilities are in France. It exports to more than 65 countries globally. It mainly produces dry kibble for dogs and cats and biscuit treats for dogs.
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