EASTON, Pa. — Phillips Pet Food & Supplies announced July 30 it will add BrightPet Nutrition Group’s latest pet food line, By Nature, to its distribution centers in Pennsylvania, Michigan, Indiana, Ohio and Iowa on Sept. 1. The pet food brand is exclusively available for independent pet retailers and will not be distributed through e-commerce, big box channels or large chains for at least 12 years.
“Phillips is excited to partner with the BrightPet Nutrition Group on the introduction of By Nature,” said Elizabeth Thibodeau, senior vice president of merchandising and marketing for Phillips.
Thibodeau added, “Phillips understands the competitive challenges that independent retailers face in today’s environment. A high quality product backed by channel exclusivity differentiates the assortment of our independent retailers and drives traffic to their stores.”
By Nature was introduced by BrightPet in May 2019 as a line of sustainably packaged, premium diets for dogs and cats. The pet foods are formulated with SUPERFUSION™, a proprietary blend of high-quality proteins, superfoods and probiotics that deliver functional health benefits through nutrition.
“Our By Nature assortment was created for pet parents who want a simple and effective approach to supporting their pets’ health with nutrition and flavors that only nature can provide,” said Matthew Golladay, president of BrightPet. “Through holistic nutrition, By Nature helps pets get the most out of each meal so they can live the healthiest and fullest life possible. We are pleased to partner with Phillips Pet Food & Supplies to bring this premium brand to the market.”
BrightPet Nutrition Group is based in Libson, Ohio and operates three manufacturing facilities in the US, in Libson; Sherburne, New York; and Kiel, Wisconsin. By Nature pet foods are produced in these company-owned facilities.
Read more about new pet food and treat products.