Champion Petfoods announced May 6 it has chosen the last two members for its Transparency Council, a new entity tasked with observing Champion’s pet food processes from the supply chain to the processing line and provide candid reports about their experiences.
Andrea Coffman, from Tulsa, Oklahoma, and April Scott, from Port Colborne, Ontario, Canada, will serve on the four-person council alongside Dr. Shawn Messonnier, a US-based veterinary physician, and Dr. Clayton Greenway, a Canadian veterinary physician.
Both Coffman and Scott are consumers. Each of them submitted an essay on the importance of transparency in the pet food industry, along with a photo of their pet, to be chosen as members of the council.
So far, the members of the Transparency Council have attended an immersive experience at Champion’s DogStar Kitchen in Auburn, Kentucky, where they were exposed to pet food recipes, nutritional guidelines, food preparation and safety procedures. They also visited a nearby ingredient supplier as part of the experience.
“We want pet lovers to be able to see for themselves how we create dog and cat food at our kitchens,” said Don King, VP of marketing for Champion. “We are empowering our Transparency Council members to be the public’s eyes and ears about how we fulfill our biologically appropriate pet food mission.”
Articles written by members of the council will be disseminated through Champion’s social channels. The four members will also be encouraged to engage in media interviews. Each member will have a page on Champion’s website, where their experiences will be published and recounted.
The pet food manufacturer announced the creation of its Transparency Council during Global Pet Expo 2019, along with product innovations.
Keep up with the latest pet food trends on our Trends page.