RONKONKOMA, N.Y.— The Nature’s Bounty Co., a human health and wellness company, has launched Mac+Maya, a brand of premium supplements for dogs. The functional treats are soft chews formulated to support joint health, digestion, healthy skin and coat, relieve stress and provide all-around nutrition.

"After decades spent building trusted vitamins and supplements brands for kids and adults, it was time for us to extend the offering to the other members of our families – the four-legged, tail-wagging kind," said Don Kerrigan, President, North America, The Nature's Bounty Co. "Pet parents, now more than ever, are focused on having their dogs lead healthier lives. That's why our team of Fido fans put their expertise to work, bringing a family of products to market that meet the nutritional needs of dogs and expectations of their human counterparts."

Each supplement is free of wheat, artificial flavors and colors. There are currently five formulas: daily multivitamin with breath support; joint support with glucosamine; omega skin and coat with salmon oil; digestive health with probiotics; and calming aid with melatonin. All five products are available on and will be added to all Meijer stores by late March 2019. Mac+Maya will donate a percentage of every sale to America’s VetDogs and the Guide Dog Foundation.

According to Packaged Facts’ Pet Supplements Market in the US, 6th Edition, the pet supplement industry is growing alongside the human health and wellness market and is now a $565 million industry.  

The Nature’s Bounty Co. operates a number of vitamin, supplement and nutrition brands for humans.

Read more about new pet food and treat products.