ALEXANDRIA, Va. — Gwyn Donohue has been named director of communications and public affairs by the Pet Industry Joint Advisory Council (PIJAC). Donohue brings 25 years of professional communications, marketing and public relations experience from a variety of organizations, including trade associations, animal healthcare, youth development and financial services.
“Gwyn’s past experience, including creating branding campaigns for National 4-H Council and market launches for animal health products such as Cosequin for Nutramax Laboratories, makes her an excellent addition to PIJAC,” said Mike Bober, president and CEO of PIJAC. “Her expertise will be a great asset as we expand our outreach on behalf of our members, pet care professionals, and companion animal owners nationwide.”
Donohue previously spent 11 years with the National Association of Home Builders (NAHB), first as a director of public relations and then as the executive director of NAHB Remodelers, where she oversaw member services, communications and legislative and regulatory priorities. In her new role with PIJAC, Donohue will develop and implement communications strategies, programs and messaging as well as direct media relations, develop industry and external relationships and serve as executive editor for electronic communications.
“We look forward to working with Gwyn to inform and educate pet owners, the pet industry and government organizations on responsible pet ownership, environmental stewardship and other issues important to those who care for and about companion animals,” said PIJAC Board Chair Laura Reid.
PIJAC was founded in 1970 and includes members from all corners of the pet industry.
Read more about personnel changes throughout the industry.