CHILLIWACK, British Columbia – Petcurean introduced functional, freeze-dried meal toppers for dogs at the Global Pet Expo. The GO! Solutions Meal Mixer line features four specialized recipes for dogs to help support common pet health issues: Digestive Health Turkey Meal Mixer, Hip & Joint Support Pork Meal Mixer, Skin & Coat Care Salmon Meal Mixer and Weight Control Turkey Meal Mixer. Each recipe is made with freeze-dried nutritional and functional ingredients including single source primary proteins and whole fruits and vegetables.

As pet owners seek new ways to customize their pet’s diet, the integration of meal mixers and toppers has grown, with more than a quarter of pet owners adding them to their dog’s diet according to Packaged Facts December 2016 Pet Owner Survey. Ingredients in the new meal mixers include freeze-dried pork, turkey, salmon, whole cranberries and blueberries, New Zealand green mussels, and bits of pumpkin.

“The decision to expand our popular GO! line with functional meal mixers was driven by explosive growth in the meal mixer category, and the increasing need for solution-based pet foods,” said Jaimie Turkington, vice president of sales and marketing for Petcurean. “The GO! Meal Mixer line is our seventh brand extension since July 2017 and is a direct response to consumers’ increasing request for premium products tailored to their pet’s specific needs.”

Petcurean’s GO! Meal Mixers can be added to kibble, stew, or pâté or served as a convenient and healthy treat. These new meal mixer recipes are free of grains and gluten, and have zero corn, wheat, soy, by-products, added growth hormones, antibiotics, artificial colors, flavors, or preservatives.

Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 25 countries internationally.

Read more about products and brands shaking up the pet food and treat market.